will bring UK unscripted sensation to its members worldwide, with three all-new local versions of the social media competition series featuring players from three different countries, including the United States.
The Circle is an innovative popularity contest and social experiment inspired by the experience of using social media. The format was created by All3Media’s Studio Lambert and recently co-produced by Studio Lambert and Motion Content Group for the UK’s Channel 4. Since launching on Channel 4 in September, the UK version has fascinated audiences and sparked conversations around the country.
Contestants live in separate apartments in a single building and do not meet face-to-face during the competition. They communicate through a special voice-activated social media platform and rate each other frequently. Unpopular players are “blocked” and ultimately the most popular player wins a cash prize. Since they only know each other through their online dialogue and profiles, players can choose whether to present a true or fictional version of themselves. It’s a game exploring questions of honesty and trust when people can’t see each other in the flesh.
“The Circle has already proven to be a compelling, timely, and buzzworthy show,” said Brandon Riegg,Vice President of Unscripted Content. “We think the show’s combination of modern social media interaction and competition will captivate Netflix members around the world, in multiple languages, and we’re delighted to partner with Studio Lambert and Motion to produce these three new local versions.”
“Social media has radically changed the way we make friends, conduct relationships, argue and even fall in love,” says Stephen Lambert, CEO of Studio Lambert, “but how truthful are our online identities? The Circle is a thought-provoking and entertaining way of exploring such questions and the chance to make different versions for Netflix’s global audience was irresistible.”
Netflix is the world’s leading internet entertainment service with 130 million memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Studio Lambert
Studio Lambert is a British and American production company producing high quality scripted and unscripted series. It was established in 2008 by Stephen Lambert, creator of many well-known global formats including the Primetime Emmy-winning Undercover Boss (CBS and Channel 4) and BAFTA-winning Wife Swap (ABC and Channel 4). This year the company’s true story drama miniseries Three Girls for the BBC won five BAFTAs and the Prix Italia. Studio Lambert is currently producing scripted series for the BBC, Amazon and Liberty Global and new unscripted series for several UK and US networks. The company’s creative director, Tim Harcourt, created the new reality series The Circle, which launched on the UK’s Channel 4 in September. In a recent UK industry poll, the company was ranked #1 by its peers.
About Motion Content Group
Motion Content Group is a global content investment and rights management company which meets the market demand for new economic models for premium content across the entertainment and media marketplace. This is achieved by investing and partnering with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content to help drive and support editorially and commercially vibrant, premium content networks and platforms for the global benefit of our content partners and advertisers. Headquartered in London and Los Angeles, the business currently operates in 26 countries worldwide with Motion’s broad range of award winning programming distributed globally. Motion Content Group is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.
About All3Media & All3Media International
All3Media is a leading independent television, film and digital production and distribution company. The All3Media group comprises 28 production and distribution companies across the UK, Europe, Asia Pacific and USA including Bentley Productions, betty, Caravan, Company Pictures, IDTV, Lime Pictures, Lion Television, Little Dot Studios, Maverick Television, Neal Street Productions, New Pictures, North One Television, Objective Media Group, Optomen, One Potato Two Potato, Raw, Seven Stories, South Pacific Pictures, Story Films, Studio Lambert, Tower Productions, Two Brothers, Two Halves Pictures, All3Media America, All3Media Deutschland and All3Media International. All3Media is owned jointly between Discovery Communications and Liberty Global.
All3Media International is the distribution arm of the All3Media group. It promotes and licenses a catalogue of award-winning TV programmes to broadcasters and media platforms across the globe.