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NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, ‘FAN IT,’ UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

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NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, ‘FAN IT,’ UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

NBC has developed “Fan It,” an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network’s new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC’s own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of “The Office” on NBC.com, chatting about “Undercovers” on Twitter, or Liking “Community” on Facebook — and by getting their friends and followers to click on NBC-related links.

“What better way to spread the word about our shows then with the help of our loyal fans,” said Stotsky. “This innovative program creates a win-win opportunity – providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media.”

“This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants,” said Zigler. “‘Fan It’ is a natural extension that will keep users engaged with their favorite shows even when they’re not on television.”

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of “Chuck” in January via “Mission: Chuck Me Out,” a social media game that rewarded fans of “Chuck” for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.  


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