” ‘Top Gear’ is a proven international hit which fits perfectly into NBC’s line-up of programming with male appeal, including ‘Sunday Night Football’ and ‘American Gladiators,'” said Silverman. “We’re always looking for innovative ways to partner with our advertisers and this show offers a great platform for the latest in car culture.”
“We’ve had our eye on ‘Top Gear’ for a while now and think this show can really click with viewers,” added Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment. “The concept taps into America’s obsession with cars and is unlike anything else on television.”
“Since its revival over five years ago, the UK show has been a phenomenal success. The bar has been set so high, that replicating it will be the challenge one we truly relish,” said Paul Telegdy, Executive Vice President Content and Production for BBC Worldwide Americas. “Casting is well underway and we are confident that Americans will fall in love with the attitude and irreverent spirit of ‘Top Gear.'”
One of the UK’s most popular all-time television franchises, “Top Gear” will feature super-cars, extreme stunts and challenges, time trials and road tests, and assess the performance of some of the most ordinary and extraordinary cars on the planet.
The series, which premiered in the UK in 1977, is consistently BBC TWO’s most-watched program in the UK. “Top Gear” also reaches over 150 million households globally and made its stateside debut on BBC America in 2007.
“Top Gear” has been the recipient of various awards including National Television Awards, BAFTAs, Broadcast Award, Royal Television Society Awards and an International Emmy Award. Top celebrity guests have included Helen Mirren, Hugh Grant, Simon Cowell, Ewan McGregor and Gordon Ramsay.