NBC will introduce "Momma's Boys," a new reality series to be executive-produced by Ryan Seacrest ("American Idol") and Andrew Glassman ("Average Joe") centering on a group of mothers who must help choose the perfect bride for their complacent sons — and ultimately, the series poses the question: "Who is really the most important woman in every man's life?" The series will premiere on the heels of NBC's All-American Summer and the Summer Olympic Games in Beijing. The announcement was made today by Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment.
In "Momma's Boys," love is in the air but the story is told from a new television perspective — because first, the women will have to get by mom.
Conflict results when numerous mothers and their eligible bachelor sons are housed together with several "brides-to-be." As the tension mounts, viewers will watch the controlling mothers search for their son's perfect mate.
Some of the possible brides are "nice girls" — while others might not be as appealing to the mothers. As expected, rivalries are formed, drama mounts and emotion builds as crucial choices must be made.
"Ryan is an entrepreneur and multimedia star who can promote the series on massive platforms in unprecedented ways," said Plestis. "NBC knows that this buzz-worthy concept is in good hands with Ryan and Andrew on-board as creative executive producers."
"Anytime I make a decision either personally or professionally, I have to ask myself…what would my mother say? Like it or not, I am a true Momma's Boy. She is the most important woman in my life and she is never short of opinions. This series throws Mom right in the middle of all the drama. It's loud, it's wild and it's real. RSP and NBC have developed a strong partnership that allows the opportunity to both promote and create original content across my already existing media platforms," said Seacrest.
"Momma's Boys is going to be a loud, wild ride of emotions and drama, designed to answer the question – 'who is really the most important woman, in a man's life?' For our moms and for our guys, the stakes couldn't be higher," said Glassman.