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NBC Greenlights Horror Series 'Fear Itself'
"This is a different deal model that allows us to broadcast an increasingly popular form of storytelling and provides NBC with genre entertainment that appeals to younger audiences," said Ben Silverman, co-chairman, NBC Entertainment and Universal Media Studios. "Our goal is to produce more scripted programming in the summer for year-round programming — and everyone knows how well horror movies perform in summer — so we're taking bold new steps with these acclaimed filmmakers."
"We're thrilled that 'Fear Itself' has found a home on NBC, which is so strongly committed to bringing viewers high-quality programming," said Kevin Beggs, Lionsgate's President of Television Programming and Production. "We also couldn't have better creative partners than Industry Entertainment, whose success in this genre is well-known."