The NBC Universal booth will greet fans with a "Heroes," "The Office" and "30 Rock" theme. The booth will allow attendees to purchase merchandise from their favorite shows and will host the re-launch of voting for the "Heroes Sprint Create Your Hero" promotion.
At SCI FI's booth — which was the recipient of the Exhibitor Magazine Design Gold Award and was featured in Interior Design Magazine — giveaways will include tens of thousands of coveted premiums from popular shows such as "Battlestar Galactica" and "Ghost Hunters." Additionally, a "Eureka"-branded ice cream truck will run a dedicated route distributing free ice cream to promote the third season return of the popular dramedy on July 27. The ultimate party destination will be jointly hosted by SCI FI and Entertainment Weekly and will highlighted by a glamorous, star-studded Saturday night celebration.
In addition, the newly remodeled KITT Attack Car from "Knight Rider" makes its debut at the unveiling adjacent to the convention center. Fans will have an opportunity to interact with the car while series stars Justin Bruening, Deanna Russo and executive producer Gary Scott Thompson ("The Fast and The Furious," NBC's "Las Vegas") also make appearances.