NBC and the Ford Motor Company will partner to get viewers rolling with the "Ford 'Knight Rider' Giveaway Sweepstakes," during the action adventure "Knight Rider" movie of the week on Sunday, February 17 (9-11 p.m. ET) when viewers will have the chance to win one of four new boldly designed and high-tech Ford automobiles.
The grand-prize winner will receive a 2008 Ford Shelby GT 500KR with a manufacturer's suggested retail price (MSRP) of $79,995. The first of this highly sought after performance car recently sold at a charity auction for $550,000. In addition, one first-prize recipient will get the keys to a Ford Edge Limited AWD (MSRP $32,070); a second-prize winner will drive away with a Ford Fusion V6 SEL AWD (MSRP $24,385), and a third-prize recipient will receive a Ford Focus SES Sedan (MSRP $16,375). The total (MSRP) estimated value for all four vehicles is approximately $152,825.
The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and Robert Parker, Ford Car Group Marketing Manager.
"NBC's partnership with Ford is a natural fit with 'Knight Rider,' since they have provided the KITT cars we are using for this dynamic new version of the classic series," said John Miller. "Our audience will not only be thrilled by the adrenaline action on screen, but they will have the exciting chance to actively participate in driving away in their own new high-tech Ford vehicle."
"'Knight Rider' is one of the best examples of a car playing a lead role on television and the Ford Shelby GT 500KR fits the part perfectly," said Parker. "The partnership with NBC has allowed us to push the creative envelope on screen and now to audience members who have the chance to win their very own Ford."
The "Ford 'Knight Rider' Giveaway Sweepstakes" begins at 8 p.m. (ET) on February 17 during an episode of "American Gladiators" (7-9 p.m. ET), continues with the movie's broadcast (9-11 p.m. ET) and concludes the next day, Monday, February 18. At four different, pre-determined intervals during the "Knight Rider" broadcast – approximately every 30 minutes – viewers will be invited to participate in the sweepstakes by answering a question pertaining to the movie by going online. Contestants will be directed to the website www.nbc.com/knightrider. A correct answer is not required for an entrant to make an entry into the sweepstakes. There is a limit of four entries per person for the entire sweepstakes period.
Potential winners will be randomly selected from among all eligible entries received in a drawing to be held on or about March 3, 2008. The potential winners will be notified by phone within two weeks of the drawing date (on or about March 17). The sweepstakes is limited to viewers in the 48 contiguous states (thereby excluding Alaska and Hawaii).
"Knight Rider" — NBC's iconic 1980s television classic that became a runaway success — comes roaring back to life on the network with an updated sequel movie event. Earlier, NBC unveiled the new customized KITT (Knight Industries Three Thousand) Ford Mustang to be featured in the series.
NBC's partnership with Ford Motor Company provides for a unique content opportunity that makes the Ford Mustang one of the stars of the movie. The three cars to be employed in the series include the KITT Hero — a Ford Mustang Shelby GT 500KR that is playing the part of the everyday Hero car with 540 horsepower; the KITT Attack — a super high-speed version of the Ford Mustang Shelby GT 500KR Hero car that transforms into Attack mode with the help of air-ride technology and specialized body parts — and a KITT Remote, which is a driverless Ford Mustang Shelby GT 500KR version of the Hero vehicle.
As the original story resumes in this sequel, KITT is absolutely the coolest car ever created: its supercomputer capable of hacking almost any system; its weapons systems efficient; and its body — thanks to its creator's work and nanotechnology — is capable of actually shifting shape and color. Plus, its artificial intelligence makes it the ideal crime-fighting partner: logical, precise and possessing infinite knowledge. It is the ultimate car — and someone will be willing to do anything to obtain it.
"Knight Rider" stars Justin Bruening ("Cold Case," "All My Children"), Deanna Russo ("NCIS," "The Young and the Restless"), Sydney Tamiia Poitier ("Veronica Mars," "Grindhouse") and Bruce Davison ("Breach," "Close to Home"). In addition, David Hasselhoff (NBC's "America's Got Talent") — who starred in the popular lead role as Michael Knight for four seasons during the original series — returns as the same character in a special guest-star appearance.