NBC Universal has added Oxygen, the newly acquired female-targeted network, as an additional Olympic platform to provide significant weekday coverage of the 2008 Beijing Olympic Games. The announcement was made today by Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Lauren Zalaznick, President, Oxygen and Bravo Media.
"We're thrilled to be able to bring the Olympics to Oxygen's loyal audience," said Ebersol. "This provides yet another platform for NBC Universal's unprecedented coverage of the most anticipated event of the decade, the Beijing Games."
Oxygen's Olympic coverage will air weekdays from 6-8 p.m. ET and will feature a daily insider's look at gymnastics. The gymnastics show will offer an entertaining mix of in-depth analysis and exclusive athlete interviews, providing the most comprehensive coverage of one of the Summer Olympics most beloved sports. The show will utilize the unparalleled experience of NBC's expert commentators and the unique resources of NBC's production team. Oxygen will also offer extensive coverage of equestrian, tennis, rhythmic gymnastics and synchronized swimming.
"I can't think of a better way for Oxygen to be welcomed into the NBC Universal family than with the Olympics, the industry's most-cherished property," said Zalaznick. "The compelling content, storytelling and drama of the Olympics are a great fit for the Oxygen brand."
As previously announced, NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, the most ambitious single media project in history and more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will begin August 8, 2008, with unprecedented around-the-clock coverage and, for the first-time ever in the U.S., live streaming Olympic broadband video coverage on NBCOlympics.com.