Known for their incisive portrayals of relationships and experiences during life's key passages, in "quarterlife," Herskovitz and Zwick take on those crucial years between 20 and 30, when so many of life's important decisions are made. At the center of the show is "Dylan," a young woman whose overly truthful video blog at quarterlife.com spills secrets of her friends. The groundbreaking show charts the sometimes excruciating, sometimes comic, often emotional experiences that comprise coming of age in the 21st Century.
MySpace has created an immersive experience for "quarterlife" on the official profile (http://www.myspace.com/quarterlife) where viewers can watch personal video confessional blogs, interact with the characters via fully viewable character profiles, and post comments about recent episodes. The "quarterlife" profile will also utilize a polling tool to gauge real-time audience opinions on character developments and specific aspects of the storyline.
"We believe that Internet content can be just as creative and engaging as what you see on TV and in the movies, and that's what we set out to accomplish in creating 'quarterlife,' the first network-quality show to air online," said Marshall Herskovitz. "Quarterlife is truly representative of our vision and has been one of the most liberating and rewarding experiences of my career."
"The Internet is the new frontier and we were inspired by the opportunities it presented to us creatively," added Edward Zwick. "Quarterlife represents an exciting amalgamation of spirit and risk."
"Marshall and Ed are legends in the television business and we're beyond thrilled MySpace has become their digital playground," said Jeff Berman, GM of MySpaceTV.
