MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), hit another all-time series high for “Jersey Shore,” as the third season’s second episode built upon its record-breaking premiere by delivering 8.6 million total viewers last night. MTV recently closed out 2010 with 15% ratings growth among the network’s targeted P12-34 audience, making it the largest year-over-year increase since 1999. Already MTV’s most watched series ever, “Jersey Shore” returned to the television landscape on Thursday, January 6th and picked up where it left off with all the drama, passion and GTL viewers love.
Additional points below:
- The 1/13/11 episode of “Jersey Shore” is MTV’s most watched series telecast ever, topping the 1/6/11 Season Three premiere by 117,000 total viewers.
- Delivered 8.6 million total viewers, up 2% from 8.45 million total viewers for its Season Three premiere.
- Averaged an 8.5 P12-34 rating and 6.6 million P12-34 viewers, up 2% from last week’s 8.3 P12-34 rating and 6.5 million P12-34 viewers.
Source: Nielsen. L+SD cvg rtg. 1/13/11. Most watched = total viewers.