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Mad Men Premiere Week Propells AMC to Top Ten Status

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Mad Men Premiere Week Propells AMC to Top Ten Status

In a week that brought AMC the largest amount of Emmy nominations in basic cable and the premiere of its first original scripted series, Mad Men, the network announced today that it also achieved top ten rating status for the week in various key demographics, including #7 in A25-54, #7 in M25-54, #8 in households, #8 in M18-49 and #9 in HH Rtg. The Mad Men premiere week continues the network's newly adopted programming strategy, which uniquely couples quality cinematic television with top iconic films. The viewing environment created last week brought unprecedented daily success with 5 movie titles performing over a 1.1 HH rating in primetime.

For Thursday evening, the premiere of Mad Men coupled with the network's premiere of Goodfellas, helped AMC rank as the #4 cable network in HH Ratings for the night, delivering an average 1.3 HH RTG in primetime and giving it the #1 network upscale HH RTG ($100K+). Mad Men as a stand alone provided the network with a 1.4 HH RTG on Thursday night, which is +75% above its Thursday night's average. In addition, the premiere brought significant gains to the network's targeted prime demos, providing a 46% increase in A25-54, a 56% increase in M25-54 and a 32% in W25-54.

"Between our Emmy nomination, the premiere of Mad Men and now these final rating numbers, it has been a truly historic week for AMC," stated Charlie Collier, General Manager and EVP for AMC. "We had very clear and specific set of expectations for Mad Men, both as a series and how it can best serve the network as a whole, and we have surpassed them all. In an era where content priorities now consist of reality programming, game shows, wrestling and procedural reruns, AMC has built a unique original programming vision focused on quality. No one in cable can couple cinematic originals with our library of enduring iconic movies and last week provided a glimpse of the unique way we can serve the marketplace. We are very pleased with what we saw last week and we look forward to the coming weeks, where we will continue to building off these successes."

The following details key ratings for AMC and Mad Men's this week:

  • Propelled by strong performances of AMC's new original series Mad Men as well as the networks premiere Goodfellas, AMC ranked as a Top 10 network during the week in Primetime among several key measures: #7 on A25-54; #7 on M25-54; #8 on households; #8 on M18-49; #9 on HH Rtg.
  • Mad Men & Goodfellas also helped elevate AMC to rank as the #1 network in HH Rating (1.4) with an upscale audience of $100K+ for the night compared to other basic cable networks during Thursday's 8-11pm prime daypart.

    Source: Nielsen Media Research. Live Data. Thursday (7/19/07) 8-11pm primetime rank. Rank of HH Ratings with a HHI of $100k+ among all basic cable networks that broadcast more than 51% of the daypart.

  • AMC's premiere of the new original scripted series Mad Men (10p &11p) attracted over 3 Million (3,007,000) unique viewers on Thursday Night.

    Source: Nielsen Media Research. Live Data. Mad Men 10p & 11pm program reach/cume (7/19/07). 75% unification, 6 min qualifier (Nielsen standard)

  • AMC's 10pm Mad Men delivered a 1.4 HH RTG, which is +75% above both AMC's Thursday night time period average. The show averaged more than 1.2 million homes.
  • Thursday's Mad Men premiere has seen significant gains over the networks prime demo performances: +52% in P2+; +46% in A25-54; +56% in M25-54; +32% in W25-54.
  • For the week, AMC aired 5 strong movie titles that performed over a 1.1 HH rating during primetime. These included: The Godfather II (7/16 – 1.3 rating); The Untouchables (7/18 – 1.3 rating); Goodfellas (7/19 – 1.2 rating); The Godfather III (7/17 – 1.2 rating) and The Natural (7/22 – 1.1 rating).

Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of "The Sopranos" Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

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