In making this announcement, Lori Conkling, Executive Vice President, Distribution, said that Lifetime Networks has signed deals with AT&T U-verseSM TV and Verizon FiOS TV to carry the new service. Lifetime HD features programming from the #1 women’s network including the smash hit drama “Army Wives” and popular Lifetime Original Movies like the upcoming “The Tenth Circle.”
Conkling said: “Our research shows that 85 percent of women 18-54 said they were interested in watching movies in high-definition*, far exceeding any other genre. A recent survey also showed that nearly half of women 18-54 want to add either Lifetime or Lifetime Movie Network to their high-definition package. In launching Lifetime Television HD, together with Lifetime Movie Network HD, we are giving women what they want. With these agreements, we’re delighted that AT&T and Verizon will carry all of our networks.”
The Lifetime Networks survey also showed that about 90 percent of women are involved in the purchase of HD TVs.
AT&T U-verse TV and Verizon FiOS TV have carried Lifetime Movie Network HD, the only 24/7 basic cable movie channel for women, since 2007.
“We’re thrilled to include Lifetime Television HD on AT&T U-verse TV as part of our extensive HD lineup,” said Dan York, AT&T U-verse TV, Head of programming and content. “We know it’s important to offer our U-verse customers a wide variety of HD content that speaks to their interests, and Lifetime’s quality programming will reach an important audience.”
“The popularity of high-definition TV continues to grow, and Verizon’s FiOS TV subscribers are looking for high-quality HD programming,” said Terry Denson, Vice President, FiOS TV content and programming. “The Lifetime Television HD channel will be a great addition to our expanding HD channel lineup.”