LIFE UNEXPECTED CLIMBS TO ITS BEST RATINGS SINCE ITS SECOND TELECAST

Life Unexpected Cast

The CW’s critically acclaimed freshman drama LIFE UNEXPECTED popped in the ratings last night, scoring the show’s best performance since its second episode (on 1/25/10) in women 18-34 (1.8/6), adults 18-34 (1.3/4), women 18-49 (1.4/4) and total viewers (2.1mil), according to preliminary live plus same day Nielsen ratings for Monday, March 15, 2010.

LIFE UNEXPECTED posted dramatic improvement over last week’s original episode, growing 29% in women 18-34, 27% in women 18-49, 18% in adults 18-34, 11% in adults 18-49 (1.0/3) and 9% in total viewers.

GOSSIP GIRL was up from its return to The CW schedule last week in women 18-34 (+5%, 2.1/6) and women 18-49 (+8%, 1.4/4).  GOSSIP GIRL was on par with last week in adults 18-34 (1.4/4), adults 18-49 (1.0/3) and total viewers (1.7mil).

GOSSIP GIRL built on its LIFE UNEXPECTED lead-in in the younger demos, including 17% in women 18-34 and 8% in adults 18-34.

 Competitively, LIFE UNEXPECTED beat CBS and NBC in the 8:00-9:00pm hour among women 18-34, while GOSSIP GIRL beat NBC and Fox in the 9:00-10:00pm hour among women 18-34.

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