Many people are predicting that sports are going to be the next big thing that streaming services look towards, and when you look at some of the statements major streaming corporations have made surrounding this topic, it comes as no surprise that this is the case.
Despite this, we have still yet to see any major streaming services incorporate sports into their roster, leaving sports fans everywhere to wonder whether or not this development will ever happen.
Luckily, we can actually get a pretty good idea as to whether or not this will actually happen by taking a look at a few key variables, and this is exactly what we are going to be talking about in this article. Let’s jump right into it and take a look at whether or not streaming services will begin implementing sports into their offerings in the near future.
A Way To Get Access To An Entirely New Audience Base
If you take a look at any of the most popular streaming services, you will come to find that they all cater to a similar audience. Most streaming services do not attempt to do anything new, and apart from a few major exceptions, customers pretty much have free reign to choose between them all at will.
This is incredibly detrimental – being unable to offer anything more than your closest competitor is not good for business, and this is exactly why many streaming services are beginning to struggle to stay afloat.
The best way to explain how this works is through a real-life example. If we take a look at my forte (gambling), the establishments that offer the most games and the best bonuses always rise to the top while all of their contemporaries sink to the bottom. You wouldn’t expect to visit the best online casino in Canada only to be greeted with the same experience you could find at any other casino – this is precisely why streaming services should always strive to be different with diverse and eclectic choices for subscribers.
This exact same concept applies to streaming services, and in the near future, any service that isn’t willing to get behind sports is likely going to fall behind. Implementing sports would give streaming services access to an entirely new audience base, and this might just be enough to save some businesses that are not faring all too well right now.
More Competition Equals More Innovation
With the amount of competition out there, streaming services have to innovate in order to avoid stagnation. Incorporating sports into their offerings is no doubt a consideration that many streaming services have thought about doing, and the forward-thinking companies that do opt to go through with this are likely going to benefit as a result.
Of course, it will come as no surprise to find out that Netflix isn’t considering live sports in spite of their continually dropping subscription count – it looks as though the heads are just willing to sink with the ship at this point.
However, the high competition within the industry will force companies to innovate, and whether this be through implementing sports or some other avenue, changes are going to have to be made if businesses want to stay viable.
Taking into consideration everything we have mentioned in this article, it is looking increasingly likely that streaming services will look towards implementing sports into their rosters in the near future, and this may even take place within as little as the next few years.
It would be a massive shock to see all of the big names in the industry ignore sports entirely – with the growing competition streaming services are facing, sports implementation is going to be a lifeline for many businesses. See you in the next one.