IMAX; TSX:IMX), and Marvel Entertainment, a division of The Walt Disney Company (NYSE: DIS), today announced that Marvel’s ™, the latest installment of the film franchise that has grossed more than $1.2 billion at the global box office, will be digitally re-mastered into the immersive ® 3D format and released to IMAX® theatres internationally starting April 25 and domestically on May 3.Corporation (NYSE:
Marvel’smarks the fourth Marvel Entertainment film to be presented in IMAX theatres, following the releases of Iron Man 2 in 2010, Thor in 2011 and Marvel’s The Avengers in 2012 – which all delivered record breaking performances in IMAX theatres.
“Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that resonates with fans around the world,” said Greg Foster , Chairman and President of IMAX Filmed Entertainment. “We look forward to moviegoers experiencing this highly-anticipated next installment of Tony Stark ‘s latest adventures in IMAX 3D.”
“With Iron Man 3 building on the events of Marvel’s The Avengers, audiences are in for yet another incredible moviegoing experience from Marvel Studios,” said Dave Hollis , Executive Vice President of Motion Picture Distribution for The Walt Disney Studios. “We’re thrilled to be able to offer that to fans in the larger-than-life action of IMAX 3D.”
The IMAX 3D release of Marvel’s Iron Man 3 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie. You can learn more about Marvel’s Iron Man 3 by visiting Marvel’s official site at http://marvel.com/ironman3.