In Plain Sight Kicks Off The Summer With A Ratings Bang

In Plain Sight Cast Photo


IN PLAIN SIGHT is "clearly" kicking off the summer in typical USA fashion!   Based on numbers from the premiere last night, viewers are proving that this is the show they want to watch this season …

IN  PLAIN SIGHT  averaged a 3.97 in households, 2.3 million in P18-49, 2.57 million in P25-54  and 5.25 million in total viewers from 10-11:16pm. 

Compared  to the launch of last summer's hit show BURN NOTICE, the  #1 new series in 2007 among P25-54, IN PLAIN SIGHT is up +21% household  rating, +16% in P18-49 000, +17% up in P25-54  and +32% in total viewers.

Compared  to the premiere of  LAW & ORDER: CRIMINAL  INTENT  in 2007, IN PLAIN SIGHT is up +28% in  households, +36% in P18-49, +34% in P25-54 and +40% in total viewers. 

Compared  to the 2008TD time period average (10-11:15pm), IN PLAIN SIGHT is up  +101% in households, +69% in P18-49, +98% in P25-54 and + 107% in total  viewers.
This  is the best performance for the demos in the time period since the second  season premiere of THE 4400 on 6/5/05.  In total viewers, this is the best  since the series premiere of THE 4400 on 7/11/04.

The  Male/Female skew among P18-49 and P25-54 was almost  even.  In P18-49P:  49% Male / 51% Female and in P25-54: 48% Male / 52% Female.