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How to Market and Grow Your Photography Business

How to Market and Grow Your Photography Business

Thomas Miller
 

Artists, musicians, designers, and photographers are always looking for ways to expand their business. One of the best ways to grow your business is through marketing. Here are four great ways to market your photography and grow your business through photographer marketing & signage strategies.

Business Cards

Business cards are a great way to share your contact information and social handles to a potential new customer in almost any situation. Having a high-quality business card that you can hand out whenever needed is essential to the networking process. Business cards are compact but have the ability to leave a lasting impression when designed properly.

Flyers

A well put together Flyer is a fantastic way to grab someone’s attention. You can hang these in a local coffee shop, college campus, or anywhere else flyers are hung in your community. A high-quality printed Flyer will stand out from the rest and get your business noticed.

Postcards

Mailing postcards to previous clients is a nice way to reach out to remind them of your services. A professionally designed Postcard adds a personal touch and is more likely to be seen in someone’s physical mailbox, unlike an email, which might get lost in a slew of other emails. You can showcase some of your new photographs on the back and front of the postcard and maybe even offer a coupon for rebooking. Mailing Postcards are effective during holidays, and both wedding and graduation seasons.

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Brochures

Brochures are a great way to give a potential new customer something at the end of that first big meeting. It should showcase some of your best work, a rate chart of what you offer, and a little bit about who you are and how you got started in photography. Giving a potential client something tangible and informational will be a great reminder to them, not only about the services you offer, but also a reminder about how the meeting went, as it’s important to have a good professional relationship between photographer and client.  Having a well-designed and printed brochure is imperative to leave a lasting impression and to ultimately attract new clients.

In short, these printed marketing materials will be a great aid to any photographer who is looking to expand their client base.

 
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