With the overwhelming success of AMERICA THE STORY OF US, and the continued growth of regularly scheduled series’ PAWN STARS, AMERICAN PICKERS, as well as the grand season finale of AX MEN – HISTORY(TM) experienced its best April of all time with year over year increases in all key demos.
APRIL 2010 vs. APRIL 2009
#1 A25-54 impressions (871,000) up +61% from April 2009 (542,000)
#1 A18-49 impressions (802,000) up +61% (499,000)
#1 M25-54 impressions (580,000) up +54% (376,000)
#1 M18-49 impressions (534,000) up +53% (349,000)
#1 Total Viewers (1.8 million) up +64% (1.1 million)
As released yesterday, the first night of AMERICA THE STORY OF US has become the highest rated, most watched miniseries in network history. The first night was watched by 5.7 million total viewers and drew a 4.0 household rating. Sunday April 25, from 8-11pm, was HISTORY’s best night ever across the board.
2010 to date, PAWN STARS remains HISTORY’s #1 hit with an average of 4.5 million total viewers; 2.5 million Adults 25-54; 2.4 million Adults 18-49; 1.7 and 1.6 million Men 25-54 and Men 18-49, respectively. 2010 to date, PAWN STARS is the #1 series on cable among Adults 25-54.
The recently launched AMERICAN PICKERS attracted an average of 3.8 million total viewers; 2.0 million Adults 25-54; 1.8 million Adults 18-49; 1.3 million Men 25-54; and 1.2 million Men 18-49. 2010 to date the series is currently is the #4 series on cable and #1 new series among A25-54 impressions*.
AX MEN closed out Season 3 also yielded strong results The season three finale of the original logger series AX MEN, which premiered Sunday, April 18 at 10pm ET on HISTORY(TM), logged 2.9 million total viewers, 1.8 million Adults 25-54 and 1.6 million Adults 18-49. Among all key demos, season three was AX MEN’s strongest yet with ratings up over 50% vs. the previous season.
AMERICA THE STORY OF US is an epic six-night television event – new episodes premiere on HISTORY(TM) this Sunday, 5/2 at 9pm ET and with new episodes premiering Sundays at 9pm and culminating on Memorial Day 9pm ET.
HISTORY.COM, driven by the success of AMERICA THE STORY OF US, achieved its highest trafficked day of all-time as measured by page views, setting a record on Sunday, April 25th (2.2 million) and then breaking it the next day, Monday, April 26th (2.6 million) which was also sparked by interest in The Ultimate History Quiz, on History.com. Sites can be viewed at http://www.history.com/shows/america-the-story-of-us and http://quiz.history.com/.
This Sunday, May 2, 9-11pm ET, AMERICA THE STORY OF US follows westward expansion in WESTWARD (9pm Eastern) and as America experiences rapid change in trade, transport and manufacturing, quickly turning America into one of the wealthiest nations on Earth there is increasing animosity between North and South in DIVISION (10pm Eastern).
In conjunction with the broadcast, HISTORY has launched its largest ever educational outreach initiative and is for the first time offering a DVD of the entire 12-hour series to every single school and accredited college in America – free of charge. The series is being presented by Bank of America(R) and narrated by Liev Schreiber.
HISTORY(TM) and HISTORY HD(TM) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, Battle 360, How The Earth Was Made, Ice Road Truckers, Pawn Stars and The Universe, as well as acclaimed specials including 102 Minutes That Changed America, 1968 with Tom Brokaw, King, Life After People, Nostradamus: 2012, Star Wars: The Legacy Revealed and WWII in HD. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY web site, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games and more.
* based on 4+ telecasts