HGTV wrapped up the 2008-2009 season with a strong finishes in key demos for the month of September, third quarter and season as reported by Nielsen Media Research. In fact, HGTV’s P25-54 rating finished in the top 10 in Primetime among ad supported cable for September 2009, 3Q09 and the `08-`09 season. In addition, the network attracted an average of more than 1.2 million total viewers P2+ in a quarter, marking the highest quarterly prime time average audience in its history. September 2009 delivered the highest ever prime time monthly average audience in the history of the network among W18+ (957,000). HGTV also delivered the highest ever September prime time rating among M18-49, with a 0.3.
“Design Star and our first time homebuyer’s hour are attracting new and younger viewers to HGTV,” said president, Jim Samples. “HGTV’s strength with these viewers has been a key driver for one of the best quarters in the history of the network.”
During the month of September 2009 (8/31/09-9/27/09), prime time household ratings improved by 22% and household impressions increased by 19% over September 2008. Among key demos, P25-54 impressions saw a 14% improvement and W25-54 impressions improved by 12% over September 2008 levels. During 3Q09 (6/29/09-9/27/09), household ratings saw a 10% gain and household impressions improved by 11% over prime in 3Q08. Among key demo impressions, P25-54 impressions increased by 8% and W25-54 impressions improved by 4% over prime in 3Q08.
For the quarter and season, HGTV delivered the highest ever prime time average audience among several key demos, including P18-49 and P25-49.