Hallmark Channel’s annual programming event “Spring Fever” culminated Saturday night with the world premiere of “Once Upon a Prince,” which marked the most-watched and highest-rated cable program of the day, excluding news and sports.
Key Nielsen Highlights (L+SD)
Saturday, April 7 – “Once Upon a Prince”:
· Averaged a 2.4 Household rating, 2.6 million Total Viewers and 488,000 Women 25-54
· Most-watched cable movie of the day and week among Households, Women 18-49, Women 25-54, and Total Viewers
· Third highest-rated cable program of the week, excepting news and sports
· Reached over 3.5 million unduplicated Total Viewers Overall, this year’s stunt was the network’s most successful “Spring Fever” since its launch in 2016 among Households and all key demos.
Key Nielsen Highlights (L+SD)
· The 2018 “Spring Fever” original movies averaged a 2.3 Household rating, 2.5 million Total Viewers and 395,000 Women 25-54
· All four consecutive Saturday night original movies were the most-watched and highest-rated programs for the day on which they premiered, with the exception of news and sports
· Compared to its 2017 counterpart, 2018 “Spring Fever” was up 8% in HH rating, 15% among Women 25-54 and 9% among Total Viewers
Source: Nielsen, March 12, 2018 – April 8, 2018
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