Hallmark Channel’s ONCE UPON A PRINCE Ratings

Stranded with a flat, Susanna is lucky when Nate arrives, even though he’s never changed a tire. As they work together talking under the “Lover’s Oak,” a spark ignites. What Nate doesn’t mention is he’s Prince Nathaniel from Cambria and must marry a countrywoman. Nevertheless, their intimacy grows and Nate’s identity gets out. To prove Susanna can’t handle royalty, Nate’s mother brings her to Cambria, but though their love remains strong, Susanna leaves, and Nate convinces his mother his love is true. Now he’s off to America, and fate might just bring him under the Lover’s Oak with Susanna again. Photo: Megan Park, Jonathan Keltz Credit: Copyright 2018 Crown Media United States LLC/Photographer: Kailey Schwerman

Hallmark Channel’s annual programming event “Spring Fever” culminated Saturday night with the world premiere of “Once Upon a Prince,” which marked the most-watched and highest-rated cable program of the day, excluding news and sports.

Key Nielsen Highlights (L+SD)

Saturday, April 7 – “Once Upon a Prince”:

· Averaged a 2.4 Household rating, 2.6 million Total Viewers and 488,000 Women 25-54

· Most-watched cable movie of the day and week among Households, Women 18-49, Women 25-54, and Total Viewers

· Third highest-rated cable program of the week, excepting news and sports

· Reached over 3.5 million unduplicated Total Viewers Overall, this year’s stunt was the network’s most successful “Spring Fever” since its launch in 2016 among Households and all key demos.

Key Nielsen Highlights (L+SD)

· The 2018 “Spring Fever” original movies averaged a 2.3 Household rating, 2.5 million Total Viewers and 395,000 Women 25-54

· All four consecutive Saturday night original movies were the most-watched and highest-rated programs for the day on which they premiered, with the exception of news and sports

· Compared to its 2017 counterpart, 2018 “Spring Fever” was up 8% in HH rating, 15% among Women 25-54 and 9% among Total Viewers

Source: Nielsen, March 12, 2018 – April 8, 2018