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‘Gossip Girl’ Wins Its Target Demo

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‘Gossip Girl’ Wins Its Target Demo

The CW's new sensation, GOSSIP GIRL, premiered Wednesday night, winning the 9-10:00p.m. hour in the show's target demos of women 18-34 (3.1/9), teens (2.8/10) and female teens (5.2/17), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 19, 2007.

Overall, the premieres of TOP MODEL and GOSSIP GIRL led The CW to a Wednesday night win among women 18-34 (3.7/11), teens (3.1/12), female teens (5.5/19). The CW ranked second among adults 18-34 (2.5/8).

AMERICA'S NEXT TOP MODEL returned in winning fashion, ranking first from 8-9:00p.m. in adults 18-34 (2.9/10), women 18-34 (4.3/14), teens (3.4/13) and female teens (5.9/21), against series premieres and tough original competition.

GOSSIP GIRL also retained more of the women 18-34 (72%) audience than any show to premiere following AMERICA'S NEXT TOP MODEL ever. GOSSIP GIRL also retained 88% of TOP MODEL's female teen audience. In fact, GOSSIP GIRL outperformed last season's premiere of “One Tree Hill” (which followed TOP MODEL last fall) in women 18-34 (3.1/9, +7%) and female teens (5.2/17, +53%).

By comparison, GOSSIP GIRL's debut scored stronger female teen ratings (5.2/17) than the series debuts of “The OC,” “One Tree Hill,” “Gilmore Girls,” and “Buffy the Vampire Slayer And in women 18-34, the GOSSIP GIRL debut (3.1/9) topped the series openers of “One Tree Hill,” “Gilmore Girls,” and “Buffy the Vampire Slayer.”

Last night's one-hour premiere of TOP MODEL improved over the first hour of last Fall's debut by 7% in viewers (5.2mil), 4% in adults 18-49 (2.5/8), 3% in women 18-49 (3.6/10), and 40% in female teens (5.9/21).

The CW scored big in the major markets around the country with the premieres of “America's Next Top Model” and “Gossip Girl.” Among adults 18-34, The CW was the number one network on Wednesday in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, D.C. and Detroit. Among women 18-34 in the major markets, The CW was first in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Washington, D.C., Atlanta and Detroit.

In adults 18-49, The CW affiliates won Wednesday night in New York, Los Angeles and Chicago. And with women 18-49, The CW was first in New York, Los Angeles, Chicago, San Francisco and Detroit.

 

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