Now Reading
‘Gossip Girl’ Wins Its Target Demo

‘Gossip Girl’ Wins Its Target Demo

Seat42F

The CW's new sensation, GOSSIP GIRL, premiered Wednesday night, winning the 9-10:00p.m. hour in the show's target demos of women 18-34 (3.1/9), teens (2.8/10) and female teens (5.2/17), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 19, 2007.

Overall, the premieres of TOP MODEL and GOSSIP GIRL led The CW to a Wednesday night win among women 18-34 (3.7/11), teens (3.1/12), female teens (5.5/19). The CW ranked second among adults 18-34 (2.5/8).

AMERICA'S NEXT TOP MODEL returned in winning fashion, ranking first from 8-9:00p.m. in adults 18-34 (2.9/10), women 18-34 (4.3/14), teens (3.4/13) and female teens (5.9/21), against series premieres and tough original competition.

GOSSIP GIRL also retained more of the women 18-34 (72%) audience than any show to premiere following AMERICA'S NEXT TOP MODEL ever. GOSSIP GIRL also retained 88% of TOP MODEL's female teen audience. In fact, GOSSIP GIRL outperformed last season's premiere of “One Tree Hill” (which followed TOP MODEL last fall) in women 18-34 (3.1/9, +7%) and female teens (5.2/17, +53%).

By comparison, GOSSIP GIRL's debut scored stronger female teen ratings (5.2/17) than the series debuts of “The OC,” “One Tree Hill,” “Gilmore Girls,” and “Buffy the Vampire Slayer And in women 18-34, the GOSSIP GIRL debut (3.1/9) topped the series openers of “One Tree Hill,” “Gilmore Girls,” and “Buffy the Vampire Slayer.”

Last night's one-hour premiere of TOP MODEL improved over the first hour of last Fall's debut by 7% in viewers (5.2mil), 4% in adults 18-49 (2.5/8), 3% in women 18-49 (3.6/10), and 40% in female teens (5.9/21).

See Also
Eli Roth's History of Horror

The CW scored big in the major markets around the country with the premieres of “America's Next Top Model” and “Gossip Girl.” Among adults 18-34, The CW was the number one network on Wednesday in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, D.C. and Detroit. Among women 18-34 in the major markets, The CW was first in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Washington, D.C., Atlanta and Detroit.

In adults 18-49, The CW affiliates won Wednesday night in New York, Los Angeles and Chicago. And with women 18-49, The CW was first in New York, Los Angeles, Chicago, San Francisco and Detroit.

 

Scroll To Top