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‘Gossip Girl’ Posts Week To Week Ratings Gains

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‘Gossip Girl’ Posts Week To Week Ratings Gains

The CW's hot new drama GOSSIP GIRL posted week-to-week gains in its third outing in all key demos, with increases of 6% in adults 18-34 (1.7/5), 13% in women 18-34 (2.7/7), 18% in adults 18-49 (1.3/3), 18% in women 18-49 (2.0/5) and 12% in viewers (2.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, Oct. 3, 2007.

GOSSIP GIRL handily won their respective time periods with teens (GOSSIP GIRL: 2.5/8) and female teens ( GOSSIP GIRL: 4.3/14), lifting The CW to Wednesday's number one network overall teens (2.7/10) and female teens (4.7/6).

With the strong female appeal of GOSSIP GIRL, The CW also ranked as the number two network on Wednesday among women 18-34 (3.4/11), behind only ABC.

GOSSIP GIRL's retention out of TOP MODEL last night was 83% in teens and 84% in female teens.

 

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