Due to high levels of consumer demand, IMAX Corporation (NYSE:IMAX; TSX:IMX) and HBO announced that the first-ever presentation of a television program in IMAX(R) theatres, featuring two episodes from season four of Game of Thrones followed by the worldwide debut of the series’ season five sneak-peek preview created exclusively for IMAX, will now launch one week later on Thursday, January 29 beginning at 10 p.m. and extend through February 5. The date change allows for an expanded roll-out of screens to upwards of 200 IMAX theatres.
Tickets will officially go on sale on www.imax.com/gameofthrones starting Friday, January 16. To date, confirmed cities include Atlanta, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Montreal, New York, San Antonio, Seattle, Toronto and Washington, D.C., to name a few. A full list of venues is available on the website and fans can check local listings in the coming days for more available IMAX locations.
The move from January 23, prompted by extraordinary consumer response that drove online mentions for IMAX to record heights, will allow for an expanded domestic roll-out from the originally planned 150 IMAX theatres.The episodes will be digitally re-mastered into the immersive IMAX(R) format and will be released for an exclusive one-week engagement.
Moreover, the first 300 IMAX ticket holders for the Thursday night opening show time at participating IMAX theatres will receive a commemorative Game of Thrones poster from well-known illustrator Robert Ball (www.beautifuldeath.com), who designed interpretive images of the most iconic deaths in each episode.
The IMAX(R) release of Game of Thrones will be digitally re-mastered into the image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.