To help promote the release of its newest original drama series Justified, FX will launch the interactive online game “Justified Pursuit: The Scavenger Hunt Sweepstakes,” giving players the chance to win cash prizes and clothing from Stetson. Justified premieres on FX Tuesday, March 16 at 10:00 PM E/P.
Starting February 16, fans can go to www.Justifiedthepursuit.com to sign up. Players will sign up as “deputies” in Harlan County, Kentucky, and collect clues to track a fugitive. The game leads participants through 16 sightings in the pursuit of fictional bank robber, Jarrett Lee Cook. On the way, they will learn key elements about the series and unlock hidden content from the show. Each player will be assigned a virtual deputy desk and tracking map to follow the sightings. The final clue will be revealed in the series premiere on March 16.
Participants will receive an entry into the sweepstakes for every sighting they enter. Four winners will be selected: 1 Grand Prize winner will receive a $5,000 reward and a $500 wardrobe from Stetson that will include a hat, pair of boots, jeans, and a shirt. Three first prize winners will receive $1,000 as well as the $500 Stetson wardrobe.
Game is managed by The Promotional Edge.
Justified is the story of Deputy U.S. Marshal Raylan Givens (Olyphant), a true-blue hero born and reared in the hill country of eastern Kentucky, who left at age 19 to become a U.S. Marshal. Now, years later, after shooting a gun thug in Miami hotel and thereby incurring the wrath of his Marshals Service superiors, Raylan has been sent in punishment (and by fate?) to the one place to which he vowed he would never return – Kentucky. But, being back in Kentucky, Raylan will also have to confront a past crowded with enough skeletons to choke a graveyard.
Justified was developed for series by Executive Producers Graham Yost (Boomtown, The Pacific), Michael Dinner (Karen Sisco, Sons of Anarchy), Sarah Timberman and Carl Beverly (Kidnapped) and Elmore Leonard. The series comes from FX Productions and Sony Pictures Television.
FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 96 million homes. The diverse schedule includes a growing roster of distinctive original series and films, an established film library with box-office hit movies from 20th Century Fox and other major studios that run in prime time and an impressive lineup of acquired hit series.