NBC announced a rousing second-season kickoff for its critically acclaimed drama “Friday Night Lights” (Fridays, 9-10 p.m. ET) as the network, along with Houseparty.com, will send out jam-packed “Friday Night Lights” party kits to the show’s most enthusiastic fans. On September 14 all across America, 1,000 lucky hosts will have the opportunity to entertain their friends and families with an exclusive first look at the second-season premiere for broadcast on Friday, October 5 (9-10 p.m. ET). The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.
“We thought this partnership with Houseparty.com would be a great way to reignite the excitement of the fan base for ‘Friday Night Lights,'” said Miller. “With word of mouth advertising being so effective, we wanted to create a natural venue for that kind of experience in the comfort of people’s homes.”
NBC will use “Friday Night Lights” fan websites, NBC Affiliate Websites, NBC.com and the Houseparty.com database for the banner ads and e-mail blasts to promote the opportunity to host a party. Potential hosts will apply and meet specific criteria before they are chosen.
There will also be a dedicated “Friday Night Lights” House Party website on Houseparty.com and then each host will be given their own page to manage their get-together. NBC will send out party kits to all of the hosts. They will include but are not limited to: a sneak peek of the second-season premiere; a DVD to feature a custom introduction by “Friday Night Lights” stars Connie Britton and Kyle Chandler; episode 117 (“I Think We Should Have Sex)”; “Friday Night Lights” merchandise, including “can koozies,” megaphones, stadium cushions, rally towels, stadium cups; a bonus DVD with the first four episodes of season one; and a sneak peek of the new NBC drama series “Bionic Woman.”