FOOD NETWORK KICKS OFF 2010 WITH HIGHEST-RATED NIGHT EVER!
Highest-Rated, Most-Watched Night in Food Network History
Number One Network and Show on Cable Sunday Night
Highest-Rated Series Premiere, “Worst Cooks in America”
NEW YORK January 5, 2010 Food Network began the New Year with a bang, posting its highest-rated, most-watched night in Food Network history. The premieres of Super Chef Battle: An Iron Chef America Event and Worst Cooks in America combined to attract an average audience of 3.7 million total viewers 2+ and posted a 1.8 adults 25-54 rating, a 28 percent ratings increase over the previous benchmark, according to Nielsen Media Research. Among both total viewers 2+ and the target audience of adults 25-54, Food Network was the highest-rated and most-watched network on cable on Sunday night with Super Chef Battle also ranking as the highest-rated program on cable.
Super Chef Battle garnered 7.6 million viewers on a total viewer 2+ basis, and posted a 2.0 rating among adults 25-54. This made the special the highest-rated and most-watched in the Iron Chef franchise history.
Worst Cooks in America also became Food Networks highest-rated and most-watched series premiere in network history, posting a total of four million total viewers 2+ and posting a 1.3 adults 25-54 rating.