FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced that it will begin carrying popular UFC® Pay-Per-View events, kicking off with the highly anticipated May 8 rematch of UFC light heavyweight champion Lyoto “The Dragon” Machida and challenger Mauricio “Shogun” Rua. FLO TV™ direct-to-consumer viewers can step into the Octagon™ live at 10 p.m. EDT / 7 p.m. PDT on Saturday, May 8, and can relive all the action with event replays for 24 hours afterward. The mixed-martial arts event marks the first in a series of UFC Pay-Per-View events to be offered on the FLO TV service via the FLO TV Personal Television and Auto Entertainment devices.
“FLO TV customers love having on-the-go access to live events and sports programming, and we think this programming will appeal to the passionate UFC fan base,” said Jayne Hancock, vice president of marketing for FLO TV. ”Beginning with UFC 113 this Saturday night, MMA fans can now catch all the UFC Pay-Per-View action live and as it happens.”
“We are very excited to have this deal with FLO TV, giving our fans a new way to watch UFC events live and on-the-go,” said Dana White, UFC president. ”Starting with Machida vs. Shogun 2 on May 8, for the first time ever, subscribers can tune in and watch a UFC event live on FLO TV.”
FLO TV will offer the fight on its direct-to-consumer (D2C) platforms, including the FLO TV Personal Television and FLO TV Auto Entertainment systems. FLO TV viewers can order the fight for $44.99 at FLOTV.com or by calling 1-888-99-FLOTV. Once purchased, FLO TV customers have access to the UFC 113 replay for a 24-hour window ending at 10 p.m. EDT / 7 p.m. PDT on Sunday, May 9. Leading up to the fight, all FLO TV’s D2C customers can watch a UFC preview channel featuring pre-fight interviews and a live weigh-in. To demonstrate its support for the UFC fan base, FLO TV also will be exhibiting at this month’s UFC Fan Expo™, May 28-29 in Las Vegas.
The UFC Pay-Per-View feature represents the first in a series of new applications that FLO TV will be introducing in the coming months, including services that integrate video with Web-based content and social media tools.
Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. ”Live mobile television” means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.