The most fintastic time of the year is back and making a huge splash! SHARK WEEK, television’s longest-running and most anticipated summer event, airs Sunday, June 26 at 8:00 PM ET/PT and continues through Sunday, July 3 on Discovery. In addition to keeping viewers on the edge of their seat with all-new jaw-dropping and compelling shark stories, SHARK WEEK has once again brought on board an impressive list of marketing partners, giving fans the opportunity to experience SHARK WEEK in exciting and jawsome ways.
This year, SHARK WEEK will team up with five new partners – 7-Eleven®, Six Flags Theme Parks, VolunteerMatch, Lokai and Hitcase – to make bigger waves this summer and bring even more shark fun to fans. Returning partners also include Southwest Airlines®, Macy’s, Cold Stone Creamery®, Great Clips, Georgetown Cupcake, Oceana, Knockaround Sunglasses, and popular Ubisoft apps Hungry Shark Evolution and Hungry Shark World.
For fans hungry for the return of Discovery Channel’s… or just plain hungry, 7-Eleven, Inc. is taking a bite out of the TV mega-event with a tasty eight-week promotion. Shark swag includes Slurpee® shark straws, 28-ounce shark bite cups, 32-ounce fish bowl cups and “Stay Hot” shark-themed coffee cups along with Blue Raspberry-flavored Slurpee drinks, 7-Select® Blue Gummi Sharks and shark-themed donuts. To create a feeding frenzy at participating stores, 7-Eleven® also has created delicious snack combinations and weekly offers on popular food and beverages. The collaboration with Discovery Channel and its “Shark ‘n’ Awe” Shark Week programming continues the yearlong Slurpee Fiftee celebration.
Southwest Airlines and SHARK WEEK take flight once again to celebrate summer’s biggest thrill ride! To take the partnership to even greater heights, Southwest® introduced a SHARK WEEK-themed aircraft to the Southwest fleet. The custom Boeing 737-700 aircraft is emblazoned with majestic sharks and is surfing the sky across the United States.Southwest and Discovery also give customers the opportunity to watch exclusive Shark Week content onboard WiFi-equipped aircrafts via free live television, including a first look at Jungle Shark. If you catch a glimpse of the high-flying SHARK WEEK aircraft this summer, share your photo with @SouthwestAir by using #SharksTakeFlight – the plane has already trended on Facebook during its first weekend in flight.
Additionally, Southwest and Discovery want to send you and your family on an aquatic adventure to see the incredible sharks up close! Enter the “Dare to Dive” sweepstakes for a chance to win an unforgettable trip to Puerto Vallarta, Mexico. Visit www.southwest.com/sharkweek for full rules and to enter for a chance to win.
SHARK WEEK will enjoy even more thrills this season when it partners with Six Flags theme parks for the first time! Starting June 10, SHARK WEEK can be seen in 11 Six Flags locations across the country, including a custom roller coaster wrap at Six Flags Magic Mountain in Los Angeles and brand integration at the shark experience in Discovery Kingdom in San Francisco. In addition to digital and billboard signage pointing to all the SHARK WEEK fun, fans can swim with inflatable sharks inside the wave pools at participating water parks.
Also joining SHARK WEEK as a first-time partner is Lokai. Injected with elements sourced from the highest and lowest points on Earth, Lokai is a reminder to strive for balance. With many sharks in danger of extinction, the ocean’s balance is disrupted. This SHARK WEEK, Lokai has created a custom Shark Lokai that is available until 7/1 on www.lokai.com. With each purchase of a Shark Lokai, $1 will be donated to Oceana’s efforts to save our sharks and restore the ocean’s balance.
This summer, VolunteerMatch will bring its unique spirit of volunteerism to SHARK WEEK. The VolunteerMatch.org website will be “sharkified” in support of the week which will include SHARK WEEK-themed graphics and storytelling. A branded PSA will run cross-channel on Discovery networks featuring characters volunteering wearing shark fin hats.
Stay connected – and protected – as you navigate the waves this summer when Discovery’s SHARK WEEK teams up with Hitcase. Waterproof, and shockproof with interchangeable lenses, Hitcase is everything you need to get creative on your adventures both big and small this summer, and for a limited time, custom branded SHARK WEEK HITCASE PRO’s will be available for purchase. Hitcase will be available now. Tune into SHARK WEEK for live streams with sharks and sea life this month!
Sharks will once again be a top trend in both pop culture and fashion this summer. For the second year in a row, SHARK WEEK and Macy’s are teaming up to bring style and entertainment together to fans across the country. As part of the partnership, SHARK WEEK will be featured in select Macy’s stores with jaw-dropping window displays at its flagship store in New York City, Macy’s Herald Square, as well as at Macy’s locations in Beverly Center Los Angeles, State Street Chicago and Union Square San Francisco. These incredible displays will feature an augmented reality experience available via mobile devices in conjunction with the Discovery app. Fans will have the opportunity to virtually swim with sharks as they learn about each species, as well having the opportunity to take Shark selfies and upload them to their favorite social media platform complete with fun filters and frames.
As summer heats up, SHARK WEEK gets cooler – and sweeter – with delicious, frozen SHARK WEEK Creations® from Cold Stone Creamery®. The returning Shark Week partner will once again deliver the “Summer’s Biggest Chill Ride.” Enjoy two tasty exclusive Cold Stone Creamery® SHARK WEEK products: the popular “Shark Week Frenzy” (Blue Sweet Cream Ice Cream with Graham Cracker Pie Crust and Gummy Sharks) as well as “The Great Blue™ Cupcake” ice cream cupcakes, available now until July 5. Take a bite out these SHARK WEEK creations in participating locations across the United States and look out for the in-store signage in all Cold Stone Creamery® stores nationwide. Additionally, Cold Stone Creamery® will be giving away SHARK WEEK prize packs, and fans will be encouraged to share a photo of your delicious Shark Week creation using #SharkFrenzyContest for a chance to win. Fans can enter until June 22. Visit www.coldstonecreamery.com/sharkweek/ for official rules and details.
Great Clips, the world’s largest salon brand with more than 3,900 salons in the U.S. and Canada, will once again partner with SHARK WEEK for a fourth year. On Sunday, June 26, Hendrick Motorsports driver, Kasey Kahne, will drive the Great Clips/SHARK WEEK-branded No. 5 car at the NASCAR Sprint Cup Series race at Sonoma Raceway. Additionally, Great Clips and Discovery will encourage fans to give back through a donation program to Oceana. For every Great Clips/Online Check-In app downloaded during the month of June, Great Clips will donate $1 to Oceana’ shark conservation efforts (up to $10,000). The Great Clips partnership will also include in-salon co-branded signage in salons nationwide.
Fans with a sweet tooth can take a bite of SHARK WEEK with custom shark-themed cupcakes from returning partner Georgetown Cupcake that are sure to inspire “shark n’ awe.” This year, Georgetown Cupcake has created the 2016 Shark Week Dozen, which are available in all Georgetown Cupcake locations nationwide as well as on www.georgetowncupcake.com. The partnership will also feature in-store signage at all locations. Georgetown Cupcake was co-founded in 2008 by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne in Washington, D.C. They have since opened stores in New York, Los Angeles, Boston and Atlanta.
Whether you’re poolside or seaside this summer, stay cool – and look cool – with custom SHARK WEEK sunglasses. Knockaround, a San Diego based sunglasses company that specializes in classically styled frames available in many colors at an affordable price, returns as a marketing partner this year and will re-release its popular, custom, limited edition SHARK WEEK sunglasses. These shades will be available on their website http://knockaround.com/shark-week/ starting June 14. Additionally, Knockaround will donate $5 from every pair of SHARK WEEK sunglasses sold to Oceana’s shark conservation efforts.
Discovery continues its partnership with Oceana, the largest international conservation group working solely to protect the world’s oceans. Oceana will provide access to content, facts, experts and celebrity supporters to help support SHARK WEEK promotional efforts across Discovery. Oceana utilizes science-based campaigns to win concrete policy victories aimed at stopping overfishing, controlling bycatch and protecting essential marine habitats. Since its formation in 2001, Oceana has protected over 1.2 million square miles of ocean, advocated for science-based fisheries management in major fishing countries and saved innumerable animals including sea turtles, sharks and dolphins.
Lastly, Discovery is teaming up once again with Hungry Shark Evolution and new spin-off Hungry Shark World, popular apps from Future Games of London, a Ubisoft studio, which are available on all major App stores, once again to provide fans with even more interactive SHARK WEEK fun. Hungry Shark Evolution continues to be a top free download in the Apple iTunes store, and both shark-themed games will feature exclusive, in-game SHARK WEEK content that will be integrated seamlessly into the popular game.
For more information on Discovery Channel’s SHARK WEEK marketing partnerships, please visit sharkweek.com/partners.