ESPN has reached an extensive agreement with the Bowl Championship Series (BCS), granting exclusive TV, radio, digital, international and marketing rights for 15 BCS games from January 2011 through January 2014. It includes the Fiesta, Orange and Sugar Bowls each season and the BCS National Championship Game in 2011, 2012 and 2013.
The announcement was made by George Bodenheimer, President, ESPN, Inc. and ABC Sports, and John Swofford, BCS Coordinator and ACC Commissioner.
“The BCS will thrive on ESPN,” Bodenheimer said. “Our slogan is ‘College Football Lives Here’ and the BCS will now top college football’s best regular-season and studio coverage, the sport’s top awards shows, Bowl Week and other national championships all carried on our family of networks. This is a proud day for ESPN and an exceptional day for this great sport and its passionate fans.”
Swofford added, “We are tremendously pleased to reach an agreement with ESPN and feel that the BCS games from 2011-14 will be in good hands. With the continued growth of technology and the depth of coverage that ESPN gives to the college football fan on all its platforms during the regular-season, this post-season partnership is a natural fit.”