DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that the Company plans to bring live, green carpet coverage from the Los Angeles premiere of Shrek Forever After directly to fans in real time via Facebook beginning at 9:30 a.m. PDT on Sunday, May 16, 2010.
Using a Facebook account, fans can send questions and messages to the show’s co-hosts, Internet personality David Lehre and recording artist Kaci Brown, on the green carpet. Fans can chat with Facebook friends, invite others to watch and leave messages on the DreamWorks Animation fan page wall.
The live stream is expected to feature behind-the-scenes access and interviews from the green carpet. The cast of the film, including Mike Myers (Shrek), Eddie Murphy (Donkey), Cameron Diaz (Fiona), Antonio Banderas (Puss In Boots), Jon Hamm (Brogan), Craig Robinson (Cookie), Ryan Seacrest (Father of Butter Pants) and Walt Dohrn (Rumpelstiltskin) as well as members of Shrek Forever After‘s creative leadership team, including Mike Mitchell (Director), Gina Shay and Teresa Cheng (Producers), Andrew Adamson, Aron Warner and John Williams (Executive Producers) as well as Josh Klausner and Darren Lemke (Writers) are expected to be in attendance at the premiere.
To watch, interact or embed the live stream, visit http://www.facebook.com/DreamWorksAnimation. The archived webcast will be available at the same website shortly after the live event ends on Sunday, May 16, 2010. Ustream, the leader in live interactive video on the web, will power the live webcast of the event.
About Shrek Forever After
After challenging an evil dragon, rescuing a beautiful princess and saving your in-laws’ kingdom, what’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love. Shrek Forever After opens in theaters on May 21, 2010.
About DreamWorks Animation SKG
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 19 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation’s upcoming feature film releases for 2010 are Shrek Forever After and Megamind.