The all new season of sci-fi hit Doctor Who, which premiered on Saturday, April 23, has given BBC AMERICA its highest-rated, most-watched telecast ever in Live + Same Day. Doctor Who delivered almost 1.3 million viewers*, a .72 coverage rating in P2+, and a .92 in A25-54. In total audience, the channel was up 71,000 viewers, from its previous best for last season’s opening episode of Doctor Who in April last year.
Additional key successes include:
Viewership across all of BBC AMERICA’s Doctor Who YouTube content reached an all-time high of 3.5 million views.
The official debut of Doctor Who on Tumblr reached over 10,000 followers in two weeks.
Doctor Who is currently the #1 TV series on the iTunes store.
BBCAMERICA.com pulled in its largest traffic ever. On its best day, Saturday, April 23, 74% of users were new visitors to the site.
The new season opened with “The Impossible Astronaut”, the first part of a special two-parter set in the U.S. and penned by “Who supremo” Steven Moffat (Sherlock, Coupling). It’s the first time Doctor Who has ever filmed on American soil. The show sees the return of the Doctor (Matt Smith), his travelling companion Amy (Karen Gillan), Rory (Arthur Darvill) and River Song (Alex Kingston). The series also features an episode penned by long time Doctor Who fan and award-winning writer Neil Gaiman (Coraline, The Sandman). Doctor Who airs every Saturday, 9:00 pm ET/PT.
* 1,268,010 Total Viewers
Source: Nielsen NH1, 4/23/11 Live and Live+ Same Day.