FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and Discovery™ Communications (Nasdaq: DISCA, DISCB, DISCK) today announced the premiere of a new Discovery Mobile Channel on the FLO TV™ mobile TV service. FLO TV is the only mobile service that allows consumers to watch Discovery live and on the go. Igniting curiosity with programming that showcases the world and all its wonder, the Discovery Mobile Channel on FLO TV will offer consumers full-length programming of popular series such as Discovery Channel’s Cash Cab, Deadliest Catch, Dirty Jobs and Man vs. Wild and programming events like Shark Week. The channel also will spotlight compelling series from Discovery Communications portfolio of networks, including Animal Planet’s™ River Monsters and Whale Wars, and Science Channel’s How It’s Made and Through The Wormhole with Morgan Freeman. Discovery content also will be available on demand when FLO TV launches its on-demand feature later this year.
“We are thrilled to welcome Discovery Communications, the world’s leading non-fiction programmer, to FLO TV,” said Jonathan Barzilay, senior vice president of programming and advertising for FLO TV. ”Discovery is a tremendous addition to the lineup of great programming that FLO TV subscribers can watch.”
“From Discovery Channel to Animal Planet and across all our brands, Discovery Communications delivers the highest quality, most compelling non-fiction content available anywhere in the world,” said Rebecca Glashow, senior vice president of digital media distribution, Discovery Communications. ”The FLO TV offering expands our reach by tapping new audiences for our networks and further engaging our loyal viewers who want to watch our award-winning series on the go, whether on their mobile handsets, in cars or on personal devices.”
FLO TV will offer a 24/7 mobile viewing of the highly anticipated Shark Week from August 1 through August 7. Shark Week was the most popular entertainment special event channel on FLO TV last year.
Discovery Mobile will be available on all wireless and mobile devices offering the award-winning FLO TV service, including the FLO TV™ Personal Television, FLO TV™ Auto Entertainment platforms and to mobile subscribers.
Service not available everywhere. Programming subject to change / blackout restrictions. Service subscription required. “Live mobile television” means the FLO TV service transmits channels in real time; no downloading, sideloading or buffering.