The all-new episode of DEADLIEST CATCH on Tuesday, May 11 at 9PM earned a 2.57 HH/2.19 P25-54 AA%, making it the #1 non-sports ad-supported cable telecast in delivery and ratings among P/M/W 25-54 and P/M 18-49 in all of Primetime. Discovery had the top two non-sports programs in all of cable last night among Men (M25-54/M18-49).
The premiere telecast of DEADLIEST CATCH posted double-digit gains in all key demos, compared to the year-ago time slot (2Q09, TUE 9PM) as well as versus Discovery time slot performance (TUE 9PM), year to date.
DEADLIEST CATCH beat out several broadcasters in key demos including ABC’s Dancing with the Stars (M25-54, M18-49), CBS’s The Good Wife (M18-49) and NBC’s Parenthood (M25-54, M18-49).
SWAMP LOGGERS was the #2 non-sports telecast in primetime cable last night, among M25-54/M18-49 ratings and delivery. SWAMP LOGGERS, which premiered at 10PM, earned a 1.51 HH / 1.15 P25-54 AA%. The episode posted double-digit gains in most key demos compared to the year-ago time slot (2Q09, TUE 10PM) and double-digit gains in all key demos when compared to network time slot performance (TUE 10PM), year to date.