Home » CBS To Use Innovative Brain Teaser Videos To Promote The Mentalist
THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show’s theme, CBS has created three different video spots that test viewers’ ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif – a card game, a football game and a gathering of security guards – and challenges viewers to watch closely.
Home » CBS To Use Innovative Brain Teaser Videos To Promote
In mid-August, the “Mentalist Awareness Test” videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive’s CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).
THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.