CBS And Black Eyed Peas Partner To Promote Fall TV Schedule

CBS has partnered with the multi-platinum, three-time Grammy Award winning group The Black Eyed Peas to feature the groups as-yet-unreleased second single “I Gotta Feeling” in the Networks summer-long on-air promotional campaign for CBSs new fall schedule.

“I Gotta Feeling,” one of Entertainment Weeklys recent picks for The Song of the Summer, will first be featured in Network fall schedule promotional spots during breaks of CBSs “The 63rd Annual TONY Awards,” Sunday, June 7 (8:00-11:00 PM, live ET; delayed PT).

The upbeat song, with the refrain “I gotta feeling that tonights gonna be a good (good) night,” will be officially released on The Black Eyed Peas fifth studio album, The E.N.D., out June 9.

“We are enthusiastic about CBS’s upcoming schedule and ‘I Gotta Feeling’ has a positive message that captures that idea perfectly,” said Ron Scalera, Executive Vice President and Creative Director CBS Marketing Group. “The Black Eyed Peas know how to make hits and we know their music can help us make some hits of our own.”