Bud Light announced today that it is bringing back its extremely popular Bud Light Dive Bar Tour for summer 2017. The tour will consist of three shows with three different artists, kicking off July 13 with Lady Gaga, and will finish with two new surprise friends joining in to headline the two additional stops. Not only will fans be able to experience their favorite artists in the most intimate of venues, but all three shows will stream live on Bud Light’s Facebook page.
In 2016, Bud Light helped launch Lady Gaga’s newest album ‘Joanne’ with the Bud Light x Lady Gaga Dive Bar Tour. The brand took the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles – resulting in one of the most successful campaigns of 2016.
“How could I not want to go back to bars and sing music from ‘Joanne’?,” said Lady Gaga. “I’m excited to reteam with Bud Light for the Dive Bar Tour this summer.”
Bud Light launched its “Famous Among Friends” campaign in January 2017 celebrating the value of building friendships over Bud Lights. The brand is creating experiences that will strengthen and build friendships all over the country this summer – including the Bud Light Dive Bar Tour. The brand will also be rolling out several programs to help bring consumers to the show and build excitement for the tour throughout the summer on their digital and social channels.
“To us, dive bars are where friendships are forged over beers and music. That’s why bringing back the Bud Light Dive Bar Tour made so much sense for our brand,” said Andy Goeler, vice president, Bud Light. “We’re thrilled to be teaming up with our friend Lady Gaga once again and we’re excited to bring two new musician friends on the tour with us this summer to take the tour to the next level and engage consumers everywhere.”
The Bud Light Dive Bar Tour will kick-off on Thursday, July 13, 2017 with Lady Gaga performing to an intimate crowd in Las Vegas. The two surprise headliners will be announced later this summer, along with more details on the dive bar locations and times of the performances. The Dive Bar Tour will also travel to the following cities this year:
- Wednesday, July 26, 2017 – Los Angeles
- Wednesday, August 30, 2017 – New Orleans