“The Real Housewives of New Jersey” season two premiere drove record ratings for Bravo delivering the highest rated Monday night telecast ever in network history, according to Nielsen Media Research. The Jersey drama delivered 1.64 million adults 18-49 and 2.33 million total viewers, up 30 percent and 36 percent respectively versus season one.
Fueled by the live social media event held on Bravotv.com and Ustream for the “Real Housewives” premiere party, Bravotv.com marked its best show site ever for any series premiere in network history, with a whopping 133 percent increase in page views versus the previous record holder, Project Runway Season 5. Additionally, the show site earned its best premiere ever in page views and daily uniques among the entire Real Housewives franchise, with 2.4 million and 149,000 respectiviely. BravoTV.com also basked in an unprecedented 1187 percent increase in page views and a whopping 546 percent increase among uniques versus the season one premiere of “Real Housewives of New Jersey.” The successful partnership between Ustream and BravoTV.com accounted for 24 percent of all traffic on the show site during the live premiere party.
Need more Jersey drama this week, tune in to “Watch What Happens Live!” on Thursday, May 6 at Midnight when Andy Cohen dishes on the upcoming New Jersey season with housewife, Caroline Manzo and legendary actress, Ellen Barkin. Viewers can submit questions on Bravotv.com, Facebook or twitter @BravoAndy. “Watch What Happens Live!” is Bravo’s first late night, interactive, weekly talk show that features guests from the world of entertainment, politics and pop culture.
On the next episode of “The Real Housewives of New Jersey” airing Monday, May 10 at 10 p.m. ET/PT, Jacqueline and her daughter Ashley continue to butt heads over Ashley’ bad girl behavior. When Caroline’s daughter’s boyfriend causes a riff in the Manzo clan, Caroline does her best to stay away and let her babies work it out themselves. Meanwhile, Teresa and Danielle’s daughters are both invited to model in the upcoming NYC Fashion Week, and in an effort to move forward and focus on the positive, Danielle extends an olive branch to her former friends to celebrate Christine’s success.
Source: On-air: Nielsen Media Research, Live+Same Day data through 5/03/10, Digital: Omniture SiteCatalyst, as dated. Omniture SiteCatalyst: RHNJ 2 5/3/10 vs. PR5 7/16/08; RHNJ2 5/3/10 vs. RHNJ 1 5/12/09