Continuing its upward ratings momentum, Bravo earned its highest rated April in total viewers in network history in primetime, with an average of 652,000 tuning in, according to Nielsen Media Research. The network also posted its highest rated April among women 18-34 in Prime.
Bravo Digital is on pace to record its best April delivery ever, with over 100 million page views, up 24 percent versus March of this year (80.9 million), and up 9 percent over April 2008, according to Omniture. The sites have two million video streams so far in April, and monthly uniques have totaled 3.45 million up 26 percent over April 2008. BravoTV.com has earned an impressive 43.4 million total page views, 1.8 million unique visitors and over two million video streams (up 66 percent compared to March 2009).
With incredible double digit gains and also on pace to score its best April ever across all measures, TelevisionWithoutPity.com is up 46 percent April-to-date in page views with 56.6 million, and monthly uniques totaled 1.68 million, up 86 percent for the month versus April 2008. On April 10, the site posted its single best day ever with over 10 million page views.
Bravo’s engaging creative competition and docu-series continue to see ratings surges, with the sophomore seasons of its original series currently on-air. Season-to-date, “The Real Housewives of New York City” is averaging 1.39 million adults 18-49 and 1.88 million total viewers, up 49 percent (vs. 928,000) and up 50 percent (vs. 1.26 million) respectively versus season one. The second season of “The Millionaire Matchmaker” is also basking in ratings success, with a 14 percent increase among adults 18-49 (789,000 vs. 695,000) and a 12 percent increase among total viewers (1.11 million vs. 986,000). Season two of “Make Me A Supermodel” is averaging 1.01 million total viewers and 667,000 adults 18-49 season-to date.
Source: Live + 7 Day through 4/12/09, blended with Live + Same Day through 4/26/09. 12/29/08-4/26/09, ad supported cable ranker includes networks that air in at least 50% of the Prime daypart P18-49 AA (000). April 09 vs. April 08 AA (000) based off of Live +Same Day viewing stream. Omniture SiteCatalyst, 4/1/09-4/26/09 vs.3/1/09-3/26/09 and 4/1/09-4/26/09 vs. 4/1/08-4/26/08.