AMC announced today the renewal of its latest original series, Breaking Bad, for a second season of 13 episodes. The renewal expands on AMC’s commitment to bring viewers cinematic original programming that complements and is supported by the network’s vast library of iconic movies. From acclaimed writer/producer/director Vince Gilligan (X-Files) and Sony Pictures Television, Breaking Bad follows the story of a desperate man who turns to a life of crime to secure his family’s financial security. Season One of Breaking Bad premiered on AMC Sunday nights this past January.
“From critical praise to strong ratings and a devoted audience, Breaking Bad further reinforced AMC as a top producer of high-quality, distinctive television,” said Charlie Collier, EVP and general manager of AMC. “Breaking Bad is a powerful, intelligent and thought-provoking series that clearly resonated with viewers and critics alike. We’re excited for a second season of Breaking Bad with new and provocative storylines that will delve deeper into the next chapter in the life of Walter White.”
“Breaking Bad has been such a labor of love; the pickup is validation in our belief that the viewers would embrace this show,” said Jamie Erlicht, co-president, programming and production, Sony Pictures Television.
“Vince, Mark and Bryan have raised the bar to a new level, and to see their efforts recognized with this pickup shows that great writing and great acting is really what it’s all about,” said Zack Van Amburg, co-president, programming and production, Sony Pictures Television.
To date, Breaking Bad has reached approximately 20 million total viewers and more than 14 million households on AMC. Overall, the series garnered a notable .90 HH rating and delivered 825,000 homes, increasing the network’s 2007 primetime average by +4% and +5%, respectively.
Among the coveted 25-54 demo, all seven premiere episodes of Breaking Bad performed well: +36% stronger in both A25-54 (641,000) and M25-54 (379,000) viewers versus AMC’s 2007 primetime performance.
Breaking Bad had immense appeal among Men and Adults 18-34. Delivery of M18-34 tripled AMC’s 2007 primetime average by +116% and delivery among A18-34 increased by +86%.
The success of Breaking Bad, as well as other noteworthy AMC film titles, helped the network garner its most-watched quarter ever in total day, primetime, fringe and daytime across all key demo deliveries. Year over year, AMC’s first quarter 2008 achieved a +4% delivery gain, and is ranked as a top 10 network among basic cable networks (#8) in primetime delivery of Men 25-54.