63% of shopping experiences begin online, even when customers will end up purchasing from a physical store. If you want your target audience to find you online, you must invest in search engine optimization.
As digital marketing continues to evolve, you have to keep rethinking your SEO strategies. This means keeping up with and investing in the most recent SEO trends. Otherwise, your website will stop ranking highly in the SERPs.
Do you know the SEO trends you can jump on in 2022 to stay ahead of the curve? If not, we’re here to help.
Read on for seven of the trends you should follow today to prove to Google that you deserve the top spot.
1. Keyword Clustering
If you want to improve your SEO game, focus on keyword clustering. This SEO strategy involves packing related keywords together so that Google understands the context of your content.
To create a keyword cluster, start by brainstorming all the related terms you can think of. Then, do some research to see which clusters people are searching for the most. You can use this tool to find the top traffic-driving keywords in your domain.
From there, you can start creating content that covers all the bases. This will help you rank for more keywords. Search engines will keep showing your webpage for different keyword searches. Keyword clustering will also portray your website as an authority figure on whatever topic you cover.
2. AI-Generated Content
In 2022, there is an increase in the use of AI tools to generate content. Following this SEO trend will help you create content faster and improve the quality of your writing. You can use AI content generators such as Jasper, Articoolo, and Copysmith to generate SEO-optimized content faster.
You could use the tools to generate articles or blog posts topics. They will create titles, meta tags, and paragraphs for your articles.
Some AI tools, like Articoolo, can help you write entire articles. All you have to do is enter a title and a few keywords. The tool will then generate a high-quality article for you.
These technologies can also improve your writing quality, which is vital in Google ranking.
3. Long-Form Content
In 2022, there’s been a trend toward longer content. Google believes that long content displays E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. It associates long content with quality aspects such as original research and expert sourcing.
When you use this SEO strategy, make sure your content is well-researched and well-written. Google will be able to tell if you’re just trying to stuff in keywords.
Your goal should be to create content that’s at least 1,000 words long. However, the sweet spot is actually between 1,500 and 2,000 words. If you can hit that target, you’ll rank higher.
Just remember that quality is more important than quantity. So, don’t add extra words just for the sake of it. Focus on creating content that’s interesting and informative.
4. Video SEO
More people are watching videos now than ever before. And it’s not just on platforms like YouTube. Business owners and marketers are including videos on their websites and social media platforms as well.
78% of people watch videos online every week, and 55% of them watch videos every day. These stats mean your SEO plan today should include videos.
If you are not creating video content already, you should start doing so or get a professional video creation company on board. You can create shorter videos and include them on your social media or longer videos to share on your website.
When you create videos, optimize them for SEO. This means adding keywords to the title and description. You should also include a transcript of the video so that Google can index it.
5. Local SEO
If you want people to find your business online, you need to focus on local SEO. This type of SEO is about making sure your website shows up in search results for people in your area.
There are a few things you can do to improve your local SEO. First, ensure you list your website on Google My Business. This free listing allows you to control how your business appears in Google search results.
Another thing you can do is to create location pages. These are pages on your website that focus on a specific city or region. They should include relevant keywords and information about your business.
6. Mobile-Friendly Sites
In 2022, more people are searching the internet on their phones than on desktop computers. That’s why it’s essential to have a mobile-friendly website.
A mobile-friendly site means that people can easily browse your website and find the information they’re looking for on their phones. You can do a few things to make sure your site is mobile-friendly.
First, use a responsive design. This means that your website will automatically adjust to fit any device’s screen size. The buttons and links should be large enough for people to click on them, and the text should be easy to read.
Another thing you can do is simplify your design. Mobile users don’t want to scroll through long pages of text. So, keep your design clean and easy to navigate.
7. Voice Search
Another SEO trend that’s on the rise is voice search. This is where people use a digital assistant, such as Amazon’s Alexa, to search the internet.
Voice search is becoming more popular because it’s convenient. People can search for things hands-free, which is especially useful when they’re driving or cooking.
To optimize your website for voice search, you need to focus on long-tail keywords. These are keyword phrases that sound more natural when said aloud. For example, instead of using the keyword “pizza,” you would use something like “best pizza place in New York.”
You should also include structured data on your website. This is the code that helps Google understand the content on your website. It’s especially vital for voice search because it can help your website appear in featured snippets.
Jump on 2022 SEO Trends
These are some of the 2022 SEO trends that you should follow to increase your online visibility. Embracing the trends is the only way you’ll stay ahead of the competition as the marketplace gets more cluttered. So, make sure you focus on these things when you’re creating your SEO plan.
If you want to stay updated on what’s trending, keep browsing our website.
Editor-in-Chief | Seat42F, a leading source of entertainment news, information, television and movie resources.
