Upscaling your brand is a great way to appeal to a more luxe audience and bring in new customers who have money to spend.
An upscaled brand will add perceived value to your products and services and enable you to potentially command higher prices from the people who buy your products and services, but how exactly do you go about upscaling your brand? Here are a few ideas you may want to try:
1. Update your address
Something a lot of businesses don’t consider is their address. Many online businesses don’t exactly have very impressive addresses because they are often based in warehouses on industrial estates. However, it is fair to say that a fancy address in one of the top business locations around the world is always going to look more impressive on the company contact page than a bumble industrial estate, which is why an easy way to upscale your brand is paying for a virtual address from a company like https://physicaladdress.com/. This will give you access to a more prestigious address without the extortionate rents that you would otherwise have to pay to be based there. It also gives your company a bit more privacy.
2. Change your typography
A very simple way to upscale your brand is to change the typography used on your websites, business cards, brochures, and… well anything else you produce that includes written text.
We all know that the choice of typography used can drastically alter the image of a company or individual. For example, Comic Sans is universally not taken seriously when used in a professional capacity, whereas serif fonts are often considered to be more sophisticated.
If you don’t know much about typography, a good graphic designer will be able to help you choose something that looks suitably stylish and sophisticated, while still fitting in with the theme of your business.
3. Go neutral
While we’re on the subject of graphic design, going with a neutral color palette is another easy way to appear more upscale as a brand. Luxe design is all about simple, minimal elegance. Less is more so go for blushes, pale pinks, periwinkle blues, creams, grays, and whites if you want to hit the right note color-wise.
4. Use better quality materials
Using better quality materials both in terms of the components you use to create your products, and the materials used to design your marketing materials is a no-brainer. If you want your brand to look luxe, then sometimes you do need to spend a little more, and, after all, once you’ve positioned your brand at the luxe end of the market, you will be able to command a higher price for your products and services, so it will be worth it in the end.
5. Make sure your brand voice is sophisticated
When writing any copy for your business, whether it’s your strapline or a quick social media post, you should ensure that you always write in a sophisticated voice. Channel the royal family and choose your words very carefully to ensure that you always come across classy without using too many words.
For example, instead of offering free shipping, you could offer complimentary shipping, or instead of offering your customers coupons, you could offer them certificates – the words mean the same thing, but one set is infinitely more classy than the other, and I’m sure you can work out which.
6. Offer great service
Upscale brands are brands that always deliver on their promises. So, if you want your business to be considered more luxe, you need to make sure that you never promise your customers anything that you cannot deliver. You need to go above and beyond to ensure that they have good service along every step of the process, from a simple website design that makes ordering simple to a guaranteed delivery date, and everything in between.
Upscaling your business brand is a great way to create more demand, be able to charge more for your products, and build a great reputation, but it isn’t something you can just will to happen. If you want your brand to be luxe, you need to put the time and effort in to make it that way. This is something that everyone can do, and the above ideas will really help, but at the end of the day, if you want your business to be upmarket, then you need to really work on providing the best products and services you can, along with the best customer experience you can – nail that and you’ve nailed upscaling your brand.