AMC, the network defining the Future of Classic, will launch a multiplatform marketing campaign for the premiere of its newest original series, Breaking Bad. Created by Vince Gilligan (X-Files) and starring Bryan Cranston ( Malcolm In The Middle), the series will premiere on AMC uninterrupted, Sunday, January 20th at 10pm (ET/PT), 9C. The series' marketing initiative is a multifaceted, multi-platform campaign. Breaking Bad follows the story of a good man who chooses to "break bad" to secure his family's financial security. It is the second original dramatic series for AMC, following its first original drama Mad Men that premiered this summer to unprecedented critical acclaim and most recently received two Golden Globe nominations for Best Dramatic Television Series and Best Lead Actor in a Dramatic Series for Jon Hamm.

From AMC and acclaimed writer/producer/director Vince Gilligan ("X-Files") comes BREAKING BAD, the dark tale of a desperate man who turns to a life of crime to secure his family's financial security. The one hour drama series will debut on the network in 2008.

 

AMC announced today that it has greenlit Breaking Bad, the one-hour original drama from acclaimed writer/producer/director Vince Gilligan (X-Files). The network ordered eight new episodes in addition to the pilot which was shot on location in New Mexico earlier this year. The series, which is set to debut on the network in 2008, follows the story of a desperate man who turns to a life of crime to secure his family's financial security. Vince Gilligan and Mark Johnson are the executive producers for High Bridge Productions, Inc. and Gran Via Productions in association with Sony Pictures Television. Today's announcement comes as AMC approaches the premiere of its highly anticipated original scripted drama series Mad Men, from Matthew Weiner (Sopranos), on July 19, at 10pm EST.